The concept of the Storytable® was developed by the artist Hans Muller and Waag Society, a collaboration which led to the development of the first prototype. This was tested at a residential home in Amsterdam-North for six months. The concept was further developed by Waag Society, resulting in a series of ten new prototypes. These have been produced by the Heutink company, and will be the subject of extensive research activities in 2004.

Waag Society is a knowledge institute operating on the cutting edge of culture and technology in relation to society, education, government and industry. With its knowledge Waag Society wishes to make a contribution to the design of the information society. In this it doesn't let itself be led by technology but instead looks at the possibilities of people, their creativity and culture. The interplay of technology and culture is the driving force of all Waag Society's activities.

Hans Muller is an artist. Hij designed a piece of art for a tunnel near Leidschenveen.